Whats Currently Trending with Gen Y

Study: Millennials and Employers Disagree on Path to Success
This study looks at the gap between recent college graduates perceived preparedness for the workplace and the actual preparedness/expectations of hiring companies. According to the article, there is a gap between what Gen Y is learning in college and what actually makes them ready to join the workforce.

Bloomberg Business Article “George Zimmer Isn’t the Only Reason Young People Don’t Shop at Men’s Wearhouse”
On June 19, 2013, The Men’s Wearhouse made waves when they fired their founder and spokesperson, George Zimmer, for differences in the company’s vision. Part of the “vision” issue was George Zimmer’s appearance itself, as well his well-known tagline “You’re gonna like the way you look; I guarantee it!”  According to the article, the company claimed that his “EveryDad” look and slogan are unmarketable to the younger generation.  However, the article also addresses that the downward trend noticed by suit manufacturers across the industry is due to the fact that Millennials will not “cotton to business suits the way older generations did.” For the Gen Y generation, there is a marked push in making casual Friday every day.

Matt Bors Gen Y Cartoon “Can We Stop Worrying About Millienials Yet?
This creative and humorous cartoon, written by Pulitzer prize finalist and Gen Y member Matt Bors, addresses the age old issue of society blaming the youngest generation for their problems.  It is a succinct and witty counter to the many articles written accusing Generation Y of a range of problems, including extreme narcissism, laziness, inability to socialize, tattoos, etc., which according to Bors, have been complaints launched against the youngest generation in society throughout human history.

Significant Events of a Generation: The 1986 Chernobyl Disaster

“For the first time ever, we have confronted in reality the sinister power of uncontrolled nuclear energy.”
-Mikhail Gorbachev in 1986

Today as we face the challenge of finding alternative energy resources, increasing reliance on nuclear power remains a viable, though controversial, option. People spanning all generations have a vested interest in the question of nuclear power because nuclear power has immediate benefits, while nuclear disaster can cause long-term and persistent contamination for generations to come. Gen Xers, who were young adults during the 1970s and 1980s, witnessed several major nuclear power events that greatly impacted their views on nuclear power.

The most significant of these events was the 1986 Chernobyl Nuclear Power Plant meltdown in the Ukraine. It is considered (along with the latest 2011 Fukushima disaster) to be the worst nuclear power plant accident in history. On April 26, 1986, the Chernobyl Power Plant, which was under the jurisdiction of the U.S.S.R., experienced a sudden unexpected power surge, leading the reactor vessel to rupture and a fire to break out. The fire sent a huge cloud into the atmosphere, which spread highly radioactive material across the Ukraine, Belarus, the U.S.S.R. and most of Western Europe. 30 workers at the power plant were killed and over 130 others in the immediate area were diagnosed with acute radiation poisoning over the next couple of weeks. Over 115,000 people were immediately evacuated from the nearby area and in the following year, another 220,000 people were relocated from the surrounding areas of the Ukraine, Belarus, and the U.S.S.R.

In the immediate aftermath, the U.S.S.R. concealed the seriousness of the disaster. It was not until April 28, 4 days after the incident, that nuclear power plant workers in Sweden discovered radioactive particles on their clothing. They deduced that the radioactive material did not come from a leak in their own plant and alerted the rest of Europe and the world to the grave impact of the accident. The accident released 400 times more radioactive fallout than Hiroshima, and covered an area of almost 3,930,000 sq. miles with varying degrees of radioactive fallout in each European country, depending on the weather.

The entirety of the long-term environmental and health consequences of the disaster still is not known.  Due to the radioactive cloud, hazardous material was spread into surrounding water systems, soil, and air. The city of Gomel in Belarus, relatively close to the site of the accident, was reported to have heavy, black rain fall from the radioactive cloud.  Many plants and animals in the surrounding areas either died, became infertile, or produced grossly malformed offspring. To this day, wild boar in Bavaria , Germany, that eat the contaminated topsoil mushrooms, show highly increased levels of radioactivity, so much so that Germany refuses the meat of thousands of hunted boars per year due to radiation levels unsafe for human consumption.

Likewise, scientists are still discovering the long-term health effects in humans. According to UNSCEAR, up to the year 2005 more than 6,000 cases of thyroid cancer were reported in children and adolescents exposed at the time of the accident, a number that is expected to increase. Studies suggest that even low doses of the ionized radiation produced at Chernobyl may have lead to increased cases of cataracts, cardiovascular disease, and varying forms of cancer, particularly leukemia. However, determining finite statistics is difficult because results must be estimated over a very long period of time and must use information and projections from the studies of atomic bomb survivors and other highly exposed populations, which is not the same as long-term exposure.

The lasting environmental and health effects of Chernobyl remain to be seen and probably will continue to impact generations to come. The impact on society, particularly on young Generation X, has resulted in widespread distrust and disillusionment of nuclear power. Only now, as global warming comes to the forefront of environmental concerns, is nuclear energy being re-considered by environmentalists and scientists as a viable economic option for a clean energy source. However, for those victims directly impacted by Chernobyl, those whose environment is still impacted by lingering radioactive waste, and those were alive to witness Chernobyl, the negative stigma and memory will not be easily eradicated.

Significant People of a Generation: Baby Boomers – Meryl Streep

   “Acting is not about being someone different. It’s finding the similarity in what is apparently different, then finding myself in there.” – Meryl Streep

Meryl Streep is considered to be one of the most talented and beloved actresses in the world. A member of the Baby-Boomer generation, she has been the quintessential Hollywood dame for nearly 35 years since she first gained prominence in 1978.  She is known for her incredible versatility, ability to immerse herself into roles, and great mastery of difficult accents.  Many of her iconic roles, such as Linda in the Vietnam War movie The Deer Hunter, express the attitudes and trials of her Boomer generation, who matured into adulthood watching her films.

On June 22, 1949, Meryl Streep (née Mary Louise Streep) was born in Summit, New Jersey. Her mother was a commercial artist and her father was a pharmaceutical executive. Streep was raised in Bernardsville, NJ, along with her two brothers. She attended Bernards High School, where she was a cheerleader, choir and drama club member, and was even voted Homecoming Queen senior year.  Streep went on to receive her B.A. in Drama from Vassar College in 1971 and her M.F.A. at the Yale School of Drama.

During the early 1970s, Meryl Streep acted predominantly in theater, performing standard Shakespearean repertory and starring on Broadway. Her first film debut was in the movie Julia (1977), which she played a small, but important role. In 1978, she landed a supporting role in The Deer Hunter and was nominated for the Academy Award for Best Supporting Actress. During this time, she also met and married sculptor Don Gummer. They are still married and have four children together.

In 1979, Streep won her first Oscar for Best Supporting Actress for the movie Kramer vs. Kramer, where she played opposite Dustin Hoffman.  Streep was again nominated for an Oscar for her role opposite Jeremy Irons in the French Lieutenant’s Woman in 1981. The following year, she wins another Oscar, this time for Best Actress, for her emotional role in the holocaust movie Sophie’s Choice, a movie that required Streep to speak in German, Polish, and also perfect a Polish-American accent.  Continuing steadily in her work, Streep has had a very prolific career starring in such iconic films as: Out of Africa (1985), The River Wild  (1994), The Bridges of Madison County (1995), One True Thing (1998), Adaptation (2002), Angels in America (2003), The Manchurian Candidate (2004), The Devil Wears Prada (2006), Doubt (2008), Julie & Julia (2009), and The Iron Lady (2011).

Streep won her 3rd Oscar in 2011 for her portrayal of Margaret Thatcher in The Iron Lady, making her one of only six actors in film history to win three Oscars. Over the course of her career, Streep has been nominated for 17 Academy Awards and holds the record for the highest number of nominations for any actor.  Including other awards, such as BAFTA, Emmy, and Tony Awards, Streep has won 112 total and been nominated 215 times. She has honorary Doctorate degrees  from Yale, Harvard, Princeton,  and won the Life Achievement Award in 2004 from the American Film Institute. In 2010, President Barack Obama awarded her the National Medal for the Arts.  At age 64, Streep still has very active career, which is unique for women over 60. She is set to appear in two films in 2013 and a production of Into the Woods in 2014.

Significant People of a Generation: Joesph McCarthy and The McCarthy Era

“The junior senator from Wisconsin, by his reckless charges, has so preyed upon the fears and hatreds and prejudices of the American people that he has started a prairie fire which neither he nor anyone else may be able to control.”
-Senator J. William. Fullbright

When most people today remember the Cold War, they think of the 1963 Cuban Missile Crisis and the fall of the Berlin Wall in 1989.  However, the Cold War had a presence in the United States well before these events. Though it may come as a surprise, the majority of Baby-Boomers (born 1946-1964) were born into a world where the Cold War was already in full engagement, starting with events such as the 1948 Berlin Blockade and the 1950 Korean War. The “Red Scare,” a fear that was reflected in the McCarthy Investigations and Hearings during the early 1950s, surrounded their young lives.

Senator Joseph McCarthy of Wisconsin was elected into office in 1946 and had a relatively uncontroversial tenure, until his 1950 Wheeler speech. During the Wheeler speech, which gained McCarthy notoriety and fame, McCarthy claimed to possess a confirmed list of known Communist spies working at the State Department. McCarthy was called to the Tydings Committee hearing later the same month to give supportive evidence to his claim. During the hearings, McCarthy gave little to no evidence and made many slanderous and vicious verbal attacks against several supposed Communists on the list. Though the committee concluded that McCarthy’s list was fraudulent, his outrageous demagoguery had ruined the careers of several people. He had also garnered a strong national support, typically along partisan lines, driven by the fear of Communism.

After the committee, McCarthy continued his attack campaign with full fervor, claiming that the Truman administration was failing to deal with subversive Communists in its ranks. His national support continued to grow, particularly within the Republican Party. McCarthy campaigned for several Republican Senators during this time, and successfully helped them to win their campaigns by making false accusations that their opponents were “Communist sympathizers.” It was clear that underhanded campaign tactics and the fear of Communism made successful political allies for McCarthy, and amongst his fellow Senators, he began to be treated with deference and fear.

In 1952, McCarthy was re-elected to the Senate and was made chairman of the Senate Permanent Subcommittee on Investigations. He commissioned Roy Cohn and Robert F. Kennedy as counsels, and used the committee to investigate communists in the government. He investigated the Voices of America, a United States Information agency, making wild accusations on television in front of the press that destroyed the careers of many innocent people. One engineer even committed suicide. McCarthy then turned the International Information Angency international library program, demanding the removal of inappropriate Communist reading material (those books on the subject of Communism or authored by known and supposed Communists). The State Department complied with these requests and some of the libraries even had book burnings for the forbidden material. In response to these book burnings and in defiance of McCarthy, President Eisenhower implored Americans: “Don’t join the book burners … Don’t be afraid to go in your library and read every book.”

In 1953, McCarthy turned his investigation on the United States Army. In an ill-fated move, McCarthy summoned General Zwicker to a hearing for promoting supposed Communist sympathizer Irvin Pressing to the rank of General. During the hearing McCarthy verbal assaulted Zwicker, a decorated hero of World War II, resulting in an angry response of the Army, newspapers, and civilians. In retaliation, the U.S. Army accused McCarthy and Roy Cohn of using their political power to pressure the Army into give a personal friend, Private G. David Schine, preferential treatment.

The Army-McCarthy hearings began on April 22, 1954. They were led by McCarthy’s very own Subcommittee on Investigations, with Karl Mundt appointed as temporary chair of the committee. The hearings lasted for 36 days and were broadcasted on live T.V. While the hearings provided no evidence that McCarthy was guilty of coercion, they did change the opinion of many of the American audience that McCarthy was an aggressive, dishonest bully. According to a public opinion gallop pole, national support for McCarthy in March 1954 before the hearings had a Net Favorable Score of +10, where after April 1954 his Net score had dropped to -8. Many Democratic and Republican politicians, who had feared to speak up before, outwardly disapproved of McCarthy.

In December 1954, Senate hearings to “censure” and “condemn” McCarthy were held and passed by a significant majority vote.  Though McCarthy remained in office of the next 2.5 years, he was completely ignored by colleagues and the press; his outside speaking engagements were nearly empty. Essentially, his career was destroyed. He died May 2, 1957 of hepatitis that was believed to be the cause of heavy drinking. However, his legacy lives on in the term “McCarthyism, ”in the memories of those people adversely impacted by his witch-hunt, and in the young Baby-Boomer generation who learned from an early age to distrust the claims of dishonest politicians.

Significant People of a Generation: Betty Friedan and the Women’s Movement

“The feminine mystique has succeeded in burying millions of American women alive.”-Betty Friedan

Betty Friedan was born February 4, 1921, in Peoria, Illinois. Her birth name was Bettye Naomi Goldstein and her family came from Jewish descent in both Russia and Hungary. As she was growing up, her father got an illness that made it difficult for him to work, so her mother was forced to work  writing a society page in the newspaper.  Friedan noticed the positive impact this work seemed to have on her mother.

In 1938, Friedan attended the all female Smith College and in 1941, she became editor and chief for the college newspaper. She graduated in 1942 with a degree in psychology. Friedan moved to New York and worked for a brief period as a journalist. Here she met her husband Carl Friedan with whom she went on to have three children: Daniel (born 1948); Jonathan (born 1952); and Emily (born 1956).

She was fired from her job during her second pregnancy for being pregnant and lived at home as a homemaker. However, she did not feel fulfilled as a homemaker. Her restlessness led her to question whether other women felt the same way, and she conducted a survey of women at Smith College to answer this question. The result of the survey became the basis for her 1963 book The Feminine Mystic, which encouraged women to get out and look for career opportunities. The book was wildly popular and shed light on a need for a movement that would address the widespread oppression that women all over the country were feeling.

In 1966, Betty Friedan founded the National Organization for Women. She became the figurehead of the second-wave feminist movement of the 60s and 70s. As well as promoting equal opportunities in the workplace, she also fought for abortion rights and for women to have a greater role in the political process. In 1967, NOW successfully lobbied for the Executive Order extending affirmative action rights to women.  On August 26, 1970, the 50th Anniversary of the Women’s Suffrage Amendment, Friedan organized the “Women’s Strike for Equality,” which brought together 20,000 women, the largest gathering that had ever come together on behalf of women at that time.  In 1982, she wrote another book for called The Second Stage for the future generations of women.

Through the 90s, Betty Friedan continued to write, publishing two more books about getting older and gender in the new era called The Fountain of Age and Beyond Gender. Her final work was Life So Far, which she wrote in the year 2000. Her original and most famous work, the Feminine Mystique, has sold more than 3 million copies and has become a staple work in the feminist canon. Betty Friedan died on February 4, 2006, on her 85th birthday.

Cultural Quick Tip: Adapt to Encourage Growth

Humpback whales sing songs that can be up to 20 minutes long. While humans have not yet decoded what they are communicating with these songs, scientists have learned that the songs travel around the world from whale to whale. While the songs are distinctly recognizable, each whale adds its own interpretation to the song, essentially doing a cover version of the humpback Top 40 hits. Whales possess the ability to adapt what they hear and then make it their own. Adaptive communication is a skill that is also critical to organizational growth. Keeping something the same just “because this is the way we have always done it” hinders an organization from innovating and progressing. Adaptation taps into employee skill sets and allows people to utilize their diversity to improve upon old ‘songs’, making a new version that supports growth.

Action Step:
Replace the phrase, “that’s not the way we do it” with “lets explore that idea” so that you can benefit from another point of view.

January 2: Berchtold’s Day

Every year on January 2, the Swiss celebrate Berchtold’s Day. Berchtold’s Day is celebrated nationally in Switzerland and Liechtenstein and it is a public holiday in most of the cantons (provinces) of Switzerland.

There are several different theories as to the origin of the holiday. Some believe that the holiday is based off of the figure of Perchta, a mythological female figure of regional folklore, who is associated with being the guardian of animals and Twelfth Knight traditions of the 1400s.

Others believe the holiday is named after Berchtold V, Duke of Zahringen, who founded the capital city of Bern in 1191.  The legend has it that Berchtold  named the city after the first animal he successfully hunted, which happened to be a bear. The bear is the symbol on Bern’s coat of arms. However, many believe that he actually only killed a squirrel because many of the festivities of  Berchtold’s Day revolve around playing with and eating nuts.

On Berchtold’s day, people may dance to folk music, eat food containing nuts, and play nut-related games or sports, such as “hocks.” It requires 5 nuts to make a hock: four nuts acting as the base and one balanced on top. Children will hoard nuts in the Autumn before Berchtold’s in anticipation for the nut festival.

Cultural Quick Tip: Propose Collaboration with Skill

Cultures around the world have unique traditions for making marriage proposals. In Fiji, the suitor presents the bride’s parents with a Tabua, a ceremonial whale tooth, while in Austria, it is considered good luck if pigeons or wolves are spotted on the way to the proposal. Whatever the cultural traditions, marriage proposals worldwide set the stage for the creation of a life-long contract of mutual respect and understanding. Similar to a marriage proposal, a proposal to collaborate should also begin with understanding and respect. Courting a partner from a different country or cultural background may require research on their cultural views on business relationships, developing trust, negotiation, and communication styles. Being aware of cultural differences will increase your chances getting the “yes” answer you are seeking.

Action Step:
When proposing collaboration, spend time researching the cultural background of your desired partner.

Generational Quick Tip: Skill Building

Each of the three generations has a different view on how important skill building is in developing a successful career. Baby-Boomers believe that amassing skills is important to success, but they feel that “face time” (time in the office building personal connections and networking) is way more important for establishing a secure career. Gen X is very interested in building their skills by taking on independent, challenging projects. They feel that skill building, more than work ethic, is important for advancement opportunities. For the youngest Gen Y generations, skill building in the form of training and various learning opportunities is a very welcome. Many Gen Yers feel most comfortable taking the role of student, as, for the most part, they are recently coming from being in school. They feel that skill building will help them to feel more confident in a workplace where they have the least experience.

Action Step:
With more and more experienced Baby-Boomers leaving the workforce for retirement, give opportunities for them to showcase specific skills and pass on their expertise by allowing them to run “What I’ve Learned” educational sessions where they offer advice and specific skill building knowledge to younger employees.

Generational Quick Tip: Leverage Innovation

Millenials or Gen Y employees have often been described as highly innovative and this is a trait that many companies are looking for when hiring this young group into the workforce. However, Gen Ys do not “have the market cornered” on innovation and it is important to understand that the entrepreneurial Gen Xers and the experienced, confident Baby-Boomers are also very important in driving innovative solutions. Multi-generational teams leverage the unique strengths and perspectives of each generation in a collaborative setting. They are an ideal way to get employees from different generations to get to know each other and to utilize the youthful creativity of Gen Y, the entrepreneurial spirit of Gen X, and the experience and big-picture understanding of Baby-Boomers to spark innovative ideas that are truly applicable to your business. When employees of different generations come together to brainstorm, the results can surpass the possibilities of any monotonous group of employees, as long as mutual respect is at the foundation of the interactions.

Action Step:
When working to spark innovative contributions from all of your employees, first assemble multi-generational teams to brain storm and then make sure that employees from all generations are asked to speak up and contribute their innovative ideas.

Important People/Significant Event of a Generation: Baby-Boomer

DNA Discovery – 1953

In April 1953, James Watson and Francis Crick published a scientific paper that presented for the first time the structure of DNA as a double-helix. The discovery was monumental in our understanding of the function of DNA and RNA and led to their receiving the Nobel Prize in Physiology or Medicine in 1962.  For the young Baby-Boomers of the era, this information gave rise to a whole new era of molecular biology and genetics in which scientists could begin to manipulate genes for gene therapy, cloning, genetic modification, mapping the Human Genome Project, and many other discoveries that have come from the better understanding of DNA.

There were many discoveries prior to the discovery of the DNA double-helix structure that made this discovery possible. In 1866, Gregor Mendel became famous for his experiments with pea plants that proved that certain traits were inherited in particular patterns. This study of inherited traits was the foundation of genetics, though the significance of his work was not regarded until the 20th century.    In 1868, a Swiss phyisician named Friedrich Miescher isolated nucleic acid from the nuclei of cells. What he called “nuclein” turned out to be the “NA” (nucleic acid) portion of “DNA” (deoxyribo-nucleic-acid).

For a long time the connection between genes and DNA was not known, until American scientist Oswald Avery passed the nucleic acid from one harmful type of bacteria to a benign bacteria. The result was the benign bacteria not only became harmful, but also was able to pass down the trait of harmfulness. Therefore, the link between genes and nucleic acid was established!

Throughout the 1940s scientists were beginning to believe that this nucleic acid contained the building blocks of life and they even knew that it was comprised of the four A,T,G,C bases (adenine, thymine, guanine, and cytosine). What they did not know is how the molecule was actually structured and that the bases formed a pairing system.  Again, the full discovery was contributed to by many scientists, including Rosalind Franklins and Maurice Wilkins, who used X-ray diffraction to better see the molecules structure. Using these images and the 1949 discovery by Erwin Chargoff that the bases are organized in pairs, Watson and Crick were able to determine that the lengths of the bonded base pairs were exactly the same for A-T as for C-G. Therefore, they must be shaped like rungs on a ladder, where even if the helix was twisted, the phosphate backbone would remain smooth.

The structural discovery of Watson and Cricks was a breakthrough in showing how genetic material is copied and therefore passes from one generation to the next.  It showed that DNA could be “unzipped” up the center of the helix, copied, and closed again, to create  a completely new and identical sequence of DNA. The ability to copy and sequence DNA has given us much information on the traits for certain diseases and possible cures, and how we relate to other species on the most fundamental level.

Generational Quotes

“It is incumbent on every generation to pay its own debts as it goes. A principle which if acted on would save one-half the wars of the world.”
-Thomas Jefferson

“We have the power to make this the best generation of mankind in the history of the world or to make it the last.”
-John F. Kennedy

“Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.”
-George Orwell

“The generations of men run on in the tide of time, but leave their destined lineaments permanent for ever and ever.”
-William Blake, Poet

“The dead might as well try to speak to the living as the old to the young.”
-Willa Cather, Author

December 13: St. Lucia Day

St Lucia Day is a festival on December 13 celebrating light that is celebrated in the Scandinavian countries of Norway, Sweden, Denmark and Swedish speaking parts of Finland.  The holiday honors St. Lucia who was an early Christian martyr and saint.  In early centuries, the Scandinavian countries celebrated the winter solstice and after converting to Christianity, they blended the solstice celebration of light with Christian traditions in the form of St. Lucia Day.

According to a common legend, Lucia was from Sicily around 300 AD and while she was from a wealthy family, after seeing an angel, she became a Christian, turned against marriage and her wealth and instead took a vow to remain a virgin after the St. Agatha tradition.  The Roman authorities ordered her to be forced into prostitution at a brothel, but the order could not be carried out when she became immovable and could not be removed.  They tried to kill her by fire, but she would not burn. She was killed by a sword blow to the neck. While there are no historical records recording her story, there are references to her in Roman documents and two churches were dedicated to her in the 8th century.

St. Lucia day is particularly important in Sweden when her day marks the beginning of the Christmas season. On this day virtually every home and community chooses a Lucia (traditionally the oldest girl in the family) who dresses in a white gown and wears a crown of candles in her hair while bringing coffee and traditional sweets to family members. She is accompanied by boys as attendants who also wear white and tall white paper cones on their heads.  Many communities have a church service on this day and children from the community participate in the ceremony.

Whats Currently Trending with Gen Y

TigerText
TigerText is a smartphone application that allows the sender to set the time limit on a text, so that after the given amount of time the text will delete from the sender’s phone, the recipient’s phone, and the server. The purpose of the application is to remove all records of a text message you don’t want others to read; the messages also cannot be forwarded or copied. It is a popular application among teenagers for obvious gossiping purposes. However, it is also a great tool for business people needing to quickly and privately share confidential information.

Photobombing
Over the last couple of years, photobombing has become so widespread, that all generations, young and old, and even celebrities, politicians, and animals, are joining in the fun. Photobombing even has an entry in the Oxford Online dictionary and its own Wikipedia article! According to Wikipedia photobombing is “the act of inserting oneself into the field of view of a photograph, often in order to play a practical joke on the photographer or the subjects.” It has been growing in popularity since 2009, but has skyrocketd in popularity with the emergence of the infamous “Stingray photobomb” picture. Here is an interesting article written in The New Yorker about the infamous stingray picture and the emergence of the photobomb as widespread popular culture: http://www.newyorker.com/online/blogs/culture/2012/10/a-few-words-about-the-stingray-photobomb.html

Time Magazine Cover Article The Me Me Me Generation: Millenials are lazy, entitles narcissists who still live with their parents: Why they’ll save us all”
The cover story for the May 20, 2013 issue of Time Magazine highlighted important mixed attitudes towards the Millennial (or Gen Y) generation.  The article claims through scientific data that Gen Y is the most narcissistic generation to have ever lived, and concludes by saying that their narcissism has led them to be optimistic, accepting of differences, and entrepreneurial individuals with much to offer with the right guidance.  As one would expect, Gen Y has turned to social media and blogging to counter the article with sites such as:

Generational Quick Tip: Being Marketable

Each generation has different ideas about what makes them marketable and how to keep themselves competitive in an ever-changing workforce. As the youngest generation, Gen Y leverages their knowledge of current and cutting edge technology, their innovative spirit, and utilizes opportunities for training and mentoring as a way to gain workplace skills that may compensate for their lack of experience.  Generation X relies on their technological acuity and business savvy to stay marketable. They also believe that their self-sufficiency and success in completing important assignments independently is a testament to their experience and value in the workplace. Baby Boomers may not have the same technological savvy as the other two generations, but they have experience and seniority. Along with establishing themselves in mentoring and leadership roles, they believe that maintaining a network of important and valuable business connections will help them to stay marketable in their field of work.

Action Step:
Stay marketable by exchanging knowledge with colleagues from different generations and learning from their skill sets and unique expertise.