Using AI to Build Safer Job Sites
Creating custom toolbox talk videos using AI technology
This means every employee, every trade contractors, every vendor gets the same message, from the same leader, with the same delivery.
The Reality of Toolbox Talks Today
Most construction firms have 150+ toolbox talks sitting in a binder or in a PDF library. But on the jobsite:
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Delivery of the toolbox talk varies from superintendent to superintendent
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Crews attending the toolbox talks are often disengaged and on their phones
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Tool box talks are inconsistent across projects
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English isn't always the trade worker's primary language
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Documentation is unreliable and dated
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Safety leaders have limited visibility into who actually received the training
The intention is good. The execution is inconsistent.
A New Way to Deliver Toolbox Talks
We create 3-4 minute safety videos using custom avatars modeled after you, your Director of Safety, COO or even your President. These videos deliver each toolbox talk the same way, every time, with a familiar face and clear message.
What Makes This Different:
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Consistent messaging across all jobsites
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Higher engagement than paper handouts or spoken reminders
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Familiar presenters (avatars of company employees people know and trust)
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Messages in English, Spanish or any other of 140 languages
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Short, focused content crews can absorb quickly
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Easy distribution through ProCore, HammerTech, Siteform or your own LMS
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Trackable viewing date to confirm participation based on the platform you are using
How It Works
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Choose your toolbox topics
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We can convert your existing library or provide a curated starter set
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Select your avatar presenter
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We create a custom avatar of someone on your staff
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You receive your videos​
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Each video is 3-4 minutes, professionally scripted and produced
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Distribute through your existing platforms
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Upload to ProCore, HammerTech, Siteform or your internal system
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Tracking Engagement and Completion
Why It Matters
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Better training = fewer incidents = lower EMR
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When crews receive consistent and engaging safety messages:
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Incidents decrease
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Claims go down
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EMR improves
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Insurance costs drop
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Safety culture strengthens
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This isn't just a training upgrade - it's a competitive business advantage!
Create Your Own Micro Videos
Ladder Safety Toolbox Talk Examples:
Video: English and Spanish
Ladder Safety Preventing Falls In Construction
This avatar in this video is the "digital twin" of Bill Aalerud
Toolbox Talk Ladder Safety -Spanish
This avatar in this video is the "digital twin" of Bill Aalerud in Spanish. Bill does not speak Spanish.
Starter Package
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5 custom tool box talk videos
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1 custom avatar
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Branded with your logo
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Distribution ready files
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Optional platform integration support
Full / Partial Library Conversion
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Convert your entire or a portion of your tool box talk library
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Multiple avatar presenters
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Ongoing updates and new topics
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Get started today and deploy your videos in two weeks.
“One of the most impactful aspects of Culture Coach’s work was in initiating the implementation of our strategic plan's first goal: creating and fostering a psychologically safe and accountable workplace culture. Thanks to Kari Heistad's expertise and unwavering dedication, our organization is not only better equipped to navigate the complexities of a modern workplace culture but also poised to thrive in an increasingly diverse and interconnected world.”
Bill Aalerud, Executive Vice President
Columbia