Using AI to Build Safer Job Sites

Construction Resources
AI video technology now makes company safety videos affordable and easy to create - Learn more here
Construction
Create Your Micro Videos
Our construction services are tailored to your specific challenges and include:
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Micro videos with custom avatars for job site updates, onboard and safety briefings and toolbox talks
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Custom avatars of your own employees for use in videos to build trust and make them relatable
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Programs for creating psychological safety on job sites
Video ToolBox Talks for Construction
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Custom 3-5 minute toolbox talks with you as the avatar holds people's attention
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Put onto a project management platform like HammerTech to track usage
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Save Site Supervisor's time using the videos
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Create higher engagement & retention
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Ask about using this video for free with your crews
Ladder Safety Toolbox Talk Video: English and Spanish - Bill Aalerud Narrator

Hazard Communication Your Right To Know
This avatar in this video is the "digital twin" of Bill Aalerud

Spanish Hazard Communication Your Right To Know
This avatar in this video is the "digital twin" of Bill Aalerud in Spanish. Bill does not speak Spanish.
Stepping Up to Save Lives
Suicide Prevention Month Video & Guides
OUTCOMES
We help to create
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Employees are empowered with knowledge that helps them to work safetly
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Work that is aligned around organizational values
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Deeper levels of psychological safety on teams
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Subcontractors and vendors that are feel respected and valued
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Improved client satisfaction

Construction Resources
Articles
Psychological Safety in Construction: A Multifaceted Approach to Building Better Workplaces​
Webinars
Presented with AGC-MA as part of Inclusion in Construction Week
The Benefits of Psychological Safety to the Construction Industry
Expanding a Construction Safety Program to Include Psychological Safety
Blog Posts
Five Steps to Start Building Psychological Safety in Your Construction Company
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Three Ways Psychological Safety Strengthens Construction Safety Programs
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Construction Suicide Prevention Week 2025: Building Safety from the Ground Up Action Plan
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​Supporting Construction Suicide Prevention Week By Building A Comprehensive Mental Health Program
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“One of the most impactful aspects of Culture Coach’s work was in initiating the implementation of our strategic plan's first goal: creating and fostering a psychologically safe and accountable workplace culture. Thanks to Kari Heistad's expertise and unwavering dedication, our organization is not only better equipped to navigate the complexities of a modern workplace culture but also poised to thrive in an increasingly diverse and interconnected world.”
Bill Aalerud, Executive Vice President
Columbia
