New in Construction
Providing consulting and training services to help firms improve safety, teamwork, and the bottom line
CONSTRUCTION
Building excellence in construction through team-focused solutions that enhance collaboration, improve project outcomes and job site safety
Our construction services are tailored to your specific challenges and include:
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Micro videos with custom avatars for job site updates, onboard and safety briefings and toolbox talks
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Custom avatars of your own employees for use in videos to build trust and make them relatable
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Programs for creating psychological safety on job sites
Video ToolBox Talks for Construction
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Custom 3-5 minute toolbox talks with you as the avatar holds people's attention
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Put onto a project management platform like HammerTech to track usage
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Save Site Supervisor's time using the videos
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Create higher engagement & retention
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Ask about using this video for free with your crews
Ladder Safety Toolbox Talk Video: English and Spanish - Bill Aalerud Narrator
Ladder Safety Preventing Falls In Construction
Toolbox Talk Ladder Safety -Spanish
This avatar in this video is the "digital twin" of Bill Aalerud
This avatar in this video is the "digital twin" of Bill Aalerud in Spanish. Bill does not speak Spanish.
Stepping Up to Save Lives
Suicide Prevention Month Video & Guides
Our Construction Industry Services
Video Toolbox Talks
Consulting
Instructor-Led Training
Our construction toolbox talk videos deliver essential safety content in engaging 3–5-minute formats that hold attention and drive retention. Designed for mobile safety training in construction, these short safety videos can be accessed on any device right at the jobsite.
This microlearning safety training approach replaces lengthy sessions that pull workers away from the job with focused, bite-sized content featuring custom AI avatars that build familiarity and trust.
The result? Site supervisors save time, crews stay engaged, and safety messages actually stick. Whether you need ladder safety refreshers, PPE reminders our video toolbox talk library keeps your team informed, compliant, and ready to work safely.
Construction is all about teams working together effectively. One emerging topic to help teams work together better is building the psychological safety on teams. This means that ideas and issue are surfaced earlier, work coordination between subcontractors flows better and the customers receive a better customer service.
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Culture Coach can assist in both assessing and building psychological safety within teams. We have tools and consulting services to help companies get started with psychological safety as well as those that want to go deeper with assessments and training.
With more than 20 years of providing training programs we have a deep expertise that allows us to build training programs that support your organizational goals, fit into your work schedule and are focused on practical action steps to take after the training.
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Training programs are adjusted to your specific needs and include topics such as: teamwork, collaboration, working across differences and micro-aggressions.
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Our experience in the construction industry means we provide content that is both applicable and practical in its use.
Bill Aalerud and Kari Heistad are both certified Psychological Safety facilitators through the Fearless Organization.
OUTCOMES
We help to create
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Employees are empowered with knowledge that helps them to work safetly
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Work that is aligned around organizational values
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Deeper levels of psychological safety on teams
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Subcontractors and vendors that are feel respected and valued
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Improved client satisfaction
Construction Resources
Articles
Psychological Safety in Construction: A Multifaceted Approach to Building Better Workplaces​
Webinars
Presented with AGC-MA as part of Inclusion in Construction Week
The Benefits of Psychological Safety to the Construction Industry
Expanding a Construction Safety Program to Include Psychological Safety
Blog Posts
Five Steps to Start Building Psychological Safety in Your Construction Company
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Three Ways Psychological Safety Strengthens Construction Safety Programs
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Construction Suicide Prevention Week 2025: Building Safety from the Ground Up Action Plan
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​Supporting Construction Suicide Prevention Week By Building A Comprehensive Mental Health Program
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“One of the most impactful aspects of Culture Coach’s work was in initiating the implementation of our strategic plan's first goal: creating and fostering a psychologically safe and accountable workplace culture. Thanks to Kari Heistad's expertise and unwavering dedication, our organization is not only better equipped to navigate the complexities of a modern workplace culture but also poised to thrive in an increasingly diverse and interconnected world.”
Bill Aalerud, Executive Vice President
Columbia