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A video and facilitator's guide built to support Women in Construction* Week which has to the goals to: 
 

  • Amplify the contributions and achievements of women in construction and construction-related fields

  • Educate the public and industry peers about the opportunities available to women in the industry

  • Inspire the next generation of builders, engineers, and tradespeople

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* WIC Week is registered by the National Association of Women in Construction - NAWIC.org

Women in Construction Week 2026
March 2-6

Women in Construction Week Video and Discussion Guide

"Women don't need to be convinced that they belong in construction. They are already here.

Whether firms are prepared to support women—and grow their impact—is what matters now."

Free

Women In Construction Week

Women In Construction Week

Spanish version of this video is below

Key Women in Construction Week 2026 Video Themes

1. Women Are Already in Construction

Women enter construction educated, skilled, and ambitious—they don't need convincing they belong. The question isn't whether women can succeed in construction, but whether firms are prepared to support and retain them.

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2. Professional Environments Are Intentional, Not Accidental

Creating welcoming workplaces requires deliberate organizational commitment:

  • Clear, non-negotiable standards for respect and professionalism

  • Swift, consistent response to harassment and retaliation

  • Supervisor training and accountability

  • Basic standards: proper PPE, adequate facilities, mothers' rooms
     

3. Creating Opportunities for Women By Design

Retention and advancement require structured systems:

  • Formal onboarding programs

  • Mentorship and sponsorship

  • Clear pathways to leadership roles (supervision, estimating, PM, executive)

  • Engagement with apprenticeship and workforce development pipelines
     

4. Support for Women Shows Up in Work Assignments and Evaluations

High-performing organizations operationalize support through:

  • Assigning women to complex, high-visibility projects

  • Objective performance evaluation

  • Measure and review pay, promotion, and retention practices
     

5. Benefits of Women in Construction
  • Lower turnover and recruiting costs

  • Stronger safety cultures

  • Deeper leadership benches

  • Higher-performing teams

  • Increased client and partner confidence

  • Competitive marketplace advantage

Create Your Own Custom Videos

This video uses AI technology to create a "digital twin" of two people who then became the narrators of the video. 

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Culture Coach has the ability to quickly (in a few days) turn this video into a custom one using your company's own leaders as the avatars. If you would like to customize this video, please reach out. 

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Learn More About Using AI To Create A Video Toolbox Talks

This same technology can be used to create toolbox talks on safety topics or to create job site communications in one of 100 languages.  

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Psychological Safety in Construction

A set of six micro-videos, each focusing on a behavior that supports psychological safety. Learn more. 

Spanish Women In Construction Week

Spanish Women In Construction Week

The avatars in this video are the "digital twins" of the narrators, Frank and Lisa. Neither Frank nor Lisa speak Spanish. The conversion of this video to Spanish was done using technology and videos created by Culture Coach and be converted into more than 100 languages. 

Construction Resources

Webinars
Presented with AGC-MA as part of Inclusion in Construction Week

Blog Posts

Five Steps to Start Building Psychological Safety in Your Construction Company

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Three Ways Psychological Safety Strengthens Construction Safety Programs

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Construction Suicide Prevention Week 2025: Building Safety from the Ground Up Action Plan

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​Supporting Construction Suicide Prevention Week By Building A Comprehensive Mental Health Program

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Construction Worker

One of the most impactful aspects of Culture Coach’s work was in initiating the implementation of our strategic plan's first goal: creating and fostering a psychologically safe and accountable workplace culture. Thanks to Kari Heistad's expertise and unwavering dedication, our organization is not only better equipped to navigate the complexities of a modern workplace culture but also poised to thrive in an increasingly diverse and interconnected world.

Bill Aalerud, Executive Vice President

Columbia

Ready To Get Started?
Get In Touch With Us Today! 

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