New AI technology enables weekly old school toolbox talks to go from paper and emails to company specific toolbox talk videos.
These videos feature your company’s safety leader. Every employee, every sub, every vendor gets the same message, from the same leader, with the same delivery.
Reduce EMR in 2026 Leveraging AI
Bill - who isn't "Bill"
2026 AI technology allows us to create a ‘digital twin’ (an avatar) of your director of safety which serves as the narrator and the face for your toolbox talk videos. The magic of this software is that the safety leader doesn’t need to be in front of the camera!
The avatar looks, sounds and talks like the real person, in the sample video you watched Bill didn’t record himself talking in front of the camera, the software created Bill talking.
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Custom toolbox talk videos:
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Create job site specific hazard videos
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Ensure that every person on the site gets the same message, no matter their role, supervisor or first day on the site
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The ability to track usage on platforms such as Hammertech
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Can be translated into more than 50 languages by the software so any digital twin can speak any language
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Consistent safety messages can reduce time loss incidents reducing your EMR and subsequently insurance costs
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Have the ability to prove safety training compliance to insurance companies, OSHA, etc.
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Creates consistent delivery of the toolbox talk message across all job sites
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Reduces safety issues through consistent message and delivery
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Create Your Micro Videos
Two Weeks to Deliver
With no one need to be a studio to be on camera, two weeks is reasonable time from start to first video ready to use.
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Engage Your Mobile First Workers
Mini education videos are more engaging than emails or paper print outs. On their phones is where most of our newer workers to learn new info. So phone based video mini education is the obvious solution, however who has the time and money to custom make safety videos.
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Custom Videos for Standard Video Cost
New 2026 AI has reduced the cost and time by a factor less than customized videos used to be. This means that what once was only available to the largest construction companies, is now practical for the 50+ employee GC companies and 200+ subs
Launch your new videos in Q2!
Ladder Safety Toolbox Talk Video: English and Spanish - Bill Aalerud Narrator
Ladder Safety Preventing Falls In Construction
This avatar in this video is the "digital twin" of Bill Aalerud
Toolbox Talk Ladder Safety -Spanish
This avatar in this video is the "digital twin" of Bill Aalerud in Spanish. Bill does not speak Spanish.
“One of the most impactful aspects of Culture Coach’s work was in initiating the implementation of our strategic plan's first goal: creating and fostering a psychologically safe and accountable workplace culture. Thanks to Kari Heistad's expertise and unwavering dedication, our organization is not only better equipped to navigate the complexities of a modern workplace culture but also poised to thrive in an increasingly diverse and interconnected world.”
Bill Aalerud, Executive Vice President
Columbia